I read a great quote this evening that really made me think about the extent at which you should listen to customers and the point at which you stop listening and try to ram something down their throats because you know it's better for them.
The quote is from Henry Ford:
"If I'd asked my customers what they wanted, they would have said, 'A faster horse'."
Construction can be incredibly entrenched sometimes. People are reluctant and resistant to change. Sometimes, clients don't know what they want until they have it. Sometimes, you have to ignore the "no's" and keep going.
No one really wanted a faster horse, they just didn't know yet that they wanted a car.
Jared
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